What is fashion culture?
The world of fashion is an exciting world, especially if it is analyzed from more distant optics to typical dresses and clothes. Fashion culture is much more than all that we are used to.
Sociological studies relate studies related to this sector with two fundamental issues related to society: control and social change. Sociologists who analyze fashion as a form of social control focus on the relationship between fashion culture and custom. This implies that we can follow fashion to imitate others and to be up to date, capturing the mood and fashion culture of the moment.
Fashion culture is the reflection of the society of the moment through it.
By appropriating the discourse, consumers generate personalized narratives that express fundamental existential tensions and that show resistance to the prevailing norms of culture or to the culture of the ordinary consumer.
To what extent does the fashion culture focus on innovation and on what percentage of the social convention? Keep in mind that both fashion and customer culture have a lot to do with consumption, with media representations of the fashion industry, with consumer activism and class and consumption.
It is very important to keep in mind that the words “fashion” and “identity” are synonymous, since through fashion (of the garments and accessories we use in our day to day) we express a way of being, we show a feeling of belonging that tells others who we are and where we belong. According to experts, it is a common way of acting in society that shows a personality generated by imitation of others, which is also called social equalization.
On the other hand, if we were to call the word “culture” we would say that it is a set of habits and customs, forms and knowledge common to a group of people who show what is the lifestyle of a group of people who share a society.
They are fundamental aspects such as the beliefs and values shared by all, the history they have in common, the values and language, which are contained in this word that encourages and advocates fashion as a social form of manifestation.
If you are thinking of dedicating yourself to the world of fashion in any of its forms, it is very necessary that you know concepts like this one of fashion culture that we have talked about in this article, since they will be very useful to understand a lot of aspects that surround your future profession.
The previous step to dedicate yourself to the profession you want is to properly train in any of our courses, specially designed and designed to put at your fingertips the tools that will allow you to be a fashion professional. What are you waiting for? Check out!
About the Author
Innovation, Creativity and Vertigo are 3 of the values that define Es design- Barcelona School of Design, the first 100% online design school. Es design trains design professionals around the world, with the ability to anticipate trends and analyze emerging social situations and needs, providing the most innovative solutions
If we go back enough in time we can see how each era is accompanied by a trend, a silhouette, a shape or the use of a particular textile, which frames a society in a given time.
Fashion is a word that shows identity, who are you and where do you belong? a social phenomenon that expresses a way of being that is generated in the form of imitation or social equalization.
Culture, as we know very well, is the set of customs, ways and knowledge that express the traditional lifestyle of a society. Their beliefs, their language, their values and their history are enclosed in this word that promotes fashion as a social manifestation.
Fashion is not only what we see in the windows of shopping centers, fashion as a culture reflects the feeling and living of a community. So if we want to talk about a period of a country, one of the main points to explore is its dress and the characteristics they represent, for example the emergence of the punk trend by a rebellion to social stagnation in London.
That is why the clothes we wear turn out to be a language, which is sometimes generated by inheritance or by attraction to what comes from other societies.
“I want to be the catalyst of an entire era, a timely reflection of changes adapted to new ways of life” Yves Saint Laurent
Culture is a constant evolution, a transformation of the elements of a society that seeks to adapt to new scenarios.
Today we can see how identity ceases to be determined by inheritance and how the construction of oneself reflects a “being” more based on intercultural.
This admiration for the culture of the “other” allows for more acceptance and diversity in the field of fashion, thus creating new nuances. Knowing, recognizing and valuing cultural aesthetics is what enriches the industry today.
An example of this are the highly acclaimed Chanel parades, which constantly seek to rescue other traditional cultures and clothing, adapt them to the essence of the firm and its design proposal.
In the case of Venezuela, fashion has always been influenced by aesthetics or proposals by international designers. But as fashion in our country matures, the appreciation for our own, based on our culture, in our textiles and resources becomes more latent.
Art, culture and history behind fashion
The ‘Fashion: a history from the 18th to the 20th century’ collection shows design as an artistic, social and cultural expression. The ‘Fashion: a story from the 18th to the 20th century’ collection, edited by the Kyoto Institute of Clothing, is stimulating. Perfect photographs of beautiful dresses traverse the history of fashion from the corset to the jean.
Anyone can take full advantage of it. It is a mandatory reference book for designers and fashion experts. But anyone, unsuspecting or apathetic, will find meaning in the editors’ commitment: to make an artistic and sociological analysis of the clothes that men and women have dressed in recent centuries.
The first pages are dedicated to the eighteenth century, when the Rococo was not only an architectural school, but also a way of seeing life. Sophisticated and extravagant dresses made with silks, lace and ribbons are a sample of this.
The evolution of fashion becomes evident when turning each page. Then, in the 19th century, this collection of two books shows how women wanted to free themselves from corsets and heavy fabrics, and welcomed the ’empire style’, with cotton dresses and other lightweight materials, such as those Kate Wins let and Emma Thompson wore in ‘Sense and Feelings’.
Already in the twentieth century the simplest, suggestive and practical dresses were proof that the woman had changed. The two world wars, in which their husbands had to go to fight, brought them to the labor market and felt the need to be comfortable. The tailor arrived.
After this there would be a feminine revolution that allowed them to wear suits that an 18th-century woman would not have imagined, jeans, tops and everything that happened to the great designers that began to appear in the first half of the 20th century, such as Chanel and Christian Dior.
Thanks to this work it is demonstrated that fashion is far from superficial and that it is not a fancy of designers. Behind every creation there is culture, art and history.